Category Archives: Why Mobile Campaign?

Mobile Strategy or Mobile Campaign is the hottest topic in business right now. Explore with SHOPPENING why you should commence on Mobile Campaign.

Optimize Mobile Strategy to Grow Your Business

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Optimize Mobile Strategy to Grow Your Business

How can business owners know the needs of their customers? It is quite pointless and a waste of money to grow a business without knowing anything about its target. If you do not have any surveys or data collection, you cannot notice anything about the needs of customers. SHOPPENING business dashboard will decrease your risk by collecting the result of your marketing offers and showing them in a friendly statistics board.

After launching your mobile campaign, customers who are interest in your promotion will search and redeem the promotion at the store. When those customers scan the QR code, the process of collecting data is begun. The business dashboard will collect and conclude the results for you. Each campaign will be presented individually. When you click on a campaign, the results will show in various graphs and tables. You will recognize the appreciation of each campaign, the total sales, and the redemption total. Moreover, you can find out the demographic of the people impressed by your offers because the dashboard will report the genders, ages, locations, and devices used to access the application.

Furthermore, SHOPPENING is a location-based application. When customers search for a mobile offer or store they are interested in, the nearest branch of the store will be presented first. Therefore, those customers will be able to use the promotion as soon as possible. They do not need to waste their time finding an available store to redeem the promotion.

Because SHOPPENING is a Smartphone application providing mobile coupons and loyalty cards, shoppers will not have to bear the frustration of carrying discount coupons and member cards anymore. All they need are a smartphone and an internet connection. And let it be the business of SHOPPENING to help them save money and time.

For business owners who decide to create mobile campaigns with SHOPPENING, nothing is difficult especially knowing the needs of your customers. Just make use of SHOPPENING’s campaign monitoring services and customize your future marketing offers. Your business should then proceed to the right direction with the right customers, at the right place and time.

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Loyalty Program for Loyal Customers

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Loyalty Program for Loyal Customers

What is a loyalty program? Is it like a brand loyalty? The concept is simple – it is a program that makes a loyal customer out of a regular buyer. But what do you need to do to turn your customers into loyal ones? Surely there has to be some rewards for them to know that they and their purchases are appreciated. One of the best news today is that now mobile application also offers mobile loyalty programs for you to tie your customers with your brand and win their hearts with your generosity.

Firstly, the application includes a function called “Loyalty Card”. For each purchase or each offer they redeem, your customers collect one stamp in their mobile loyalty cards, which you have chosen to offer. When the stamps reach a certain amount, determined by you, the customers can redeem them for another special offer or gift and start the next round of loyalty card. Apparently, the concept is simple and original. It may seem like a pre-historic way to keep your customers coming back, but it has been proved to work best by shops around the world.

One advantage of using mobile loyalty program is that your customers won’t have to carry piles of physical loyalty cards with them everywhere. Just like the whole concept of mobile application, it promotes the fun and generous shopping style with the convenience of the at-hand gadget. Your customers can collect every stamp for every purchase without missing one just because they don’t have the card (or cards, for that matter) with them. Forgetting the card at home resulting in missing one stamp can be so frustrating since it means they make a purchase and are not able to claim their right to redeem the special offer. But with the mobile application in smartphones everywhere, customers can now buy and claim their rights, and of course their stamps, nerve-free. Another thing is the sense of competition and achievement. For every purchase, it’s getting closer to the special reward that will make all the previous purchase worth it, and in the process, finally making your customers loyal.

 

Mobile Loyalty Program: How to Engage and Reward Your Customers

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How to engage and reward your customers

SHOPPENING offers a loyalty program management system for merchants. Consumers who have downloaded the SHOPPENING app are allowed to redeem the offers shown on their phones. Users are able to receive loyalty points, offers and rewards from the merchants joining SHOPPENING programs and easily share the stuff on Facebook, Twitter or via email from their smartphones. It’s a simple way to establish a user’s location at a business without asking them to do an actual check-in.

Businesses may provide offers on mobile via SHOPPENING website and publish offers on the mobile application for free. Users who would like to claim offers can do so at the cashier.

This approach is very beneficial to businesses when it comes to engaging customers. SHOPPENING provides businesses with an effective way of exercising promotional campaigns. Customers can easily access promotions and redeem them at the counter without having to worry about printing coupons or keeping them in their wallets. SHOPPENING is now offering mobile coupons and rewarding programs.

SHOPPENING helps local businesses identify, engage and increase repeated purchases from customers through loyalty program and direct marketing solution. Users redeem the offer at the point of purchase by scanning QR codes with their smartphones and get privileges or rewards for being customers. Merchants can access user information and purchase history through an online campaign dashboard, and use this information to send highly targeted marketing messages directly to their customers.

What SHOPPENING provides is a simple way for customers to register their visit to participating merchants in exchange for points, coupons, discounts or anything that the merchants would like to distribute. The customers simply launch SHOPPENING app on their smartphones (available on iPhone, Android phones, BlackBerry, and Windows Phones) and scan the QR code at checkout to redeem offers. They can also share offers with friends on Facebook, Twitter or send emails via the application.

On the merchant side, the QR codes used in the redemption process can be generated via PC before printing out for scanning. For consumers with privacy concerns, SHOPPENING clearly states that customers’ personal information will not be shared with merchants, only with SHOPPENING database itself. SHOPPENING merchants can go beyond the basic “punch card” rewards system with the monitor service which allows access to something akin to a Google Analytics or Facebook Insights of their stores. How many redeems, who shopped there, how often, when, etc. are displayed in a dashboard-like interface. Merchants can also narrowly target customers via campaigns – e.g. “everyone who comes 4 pay for 2”. SHOPPENING serves as the middleman, delivering the message seamlessly from merchants to the shoppers.

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Market your mobile campaign with location-based marketing

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Market your mobile campaign with location-based marketing

Location-based networks provide consumers with a means to let their friends know where they are, where they’ve been and share related information. These networks offer businesses the channel to communicate with customers directly at the point of purchase.

If you’ve already established your presence on popular social networks such as Facebook or Twitter, you’re likely to consider SHOPPENING – the new tool that assists you with location-based media tactics such as promotions, discounts, and loyalty programs for those who often check in and buy your products and services at your store.

SHOPPENING, a nearby mobile coupon, offers, and deals locator app for iPhone, Android, BlackBerry, and Windows Phone, gives business owners the ability to create mobile coupon campaign and mobile loyalty programs via the SHOPPENING’s mobile applications and partner networks. SHOPPENING for Business is a mobile deal and location-based platform, providing membership card management services. SHOPPENING currently lets businesses use its services for free.

Make sure to encourage your customers to download SHOPPENING app when they check in at your shop. Provide a variety of offers such as a 20% discount or buy 10 get 1 free via SHOPPENING available for redemption in-store. In addition to these tactics, make sure to promote your mobile campaign on SHOPPENING via your website as well as Twitter and Facebook. It only takes a minute to post a URL or QR code to your social media channels.

SHOPPENING works by using the GPS functionality of shoppers’ smartphones to provide location-based coupon depending to their current whereabouts. Essentially, all you need to do is launch the application and find offers within a distance of up to 50 miles.

Since carrying coupons or member card is so passé and too much hassle, SHOPPENING invented a new tool that changes the way people use these items. The process is simple: just browse nearby offers, select the coupon of your interest, hit ‘use’ when you’re ready to redeem your coupon, and show it to the cashier. SHOPPENING is also a perfect vehicle for hyperlocal retailers who want to reach nearby patrons. Businesses can exploit SHOPPENING’s Campaign Management System in order to create, manage, and analyze their mobile coupons and loyalty campaigns in real-time. It’s a free system meaning participating businesses are allowed use it for free no matter how many redemptions are valid or how much their sales volume have increased.

We are looking forward to prove concept and see SHOPPENING roll out to our neighborhoods as soon as possible.

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SoLoMo Strategy for your next marketing campaign

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The Social, Local and Mobile or SoLoMo trends are the next cataracts for a cutting-edge innovation of digital businesses and are considered necessary for local businesses. SoLoMo is a perfect strategy it comes to targeting your ideal market and allowing ideal customers to find you. The combination offers a win-win situation for both parties as well as an initiative for digital engagement with consumer activities.

Given these newer strategies, companies are able to mobilize their virtual and physical platforms to better reach and retain social and mobile customers. Most companies are aware consumers being mobile forces them to be dynamic and user friendly as roughly 91% of all people are using mobile devices and 26.3% of them access the Internet through their gadgets. It is thus important to have a mobile site for on-the-go reading compatibility and utilization.

Additionally, Google reported that 95% of smartphone users have searched for local information, proving that location-based deals search through search engines is vital to digital couponing.

The same study found that 38% of the subjects use a mobile device to find store locations, 34% to compare prices, 28% to research deals and coupons, and 27% to find product reviews.

Mobile couponing, an obvious extension and result of digital distribution, has been popular despite its “mechanical” issues. With the rise of digital coupons, there was also a surge in consumers using their mobile devices to reference coupons visually on their smartphones. Unprepared for this development, the redemption process such as digital coupon scanning on mobile devices has proven difficult until recently.

Mobile coupon redemption has always struggled with ensuring a seamless experience at the point of sale. SHOPPENING released an app for iOS, Android, BlackBerry and Window Phone, which includes mobile coupon and loyalty card sections for customers using the mobile app. Shoppers could easily use and redeem promotions at the point of sale in the store via  QR code. Businesses may use SHOPPENING’s membership card management service to track and monitor their campaign results and convert shoppers into loyal customers. SHOPPEING currently allows businesses to use its services for free!

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Reach More Mobile Users, Get More Customers

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The traditional printed ad campaigns attract those who see them and some of them become your customers. Isn’t that a little costly? The mobile application offers you more and helps getting rid of such situation.

Reach More Mobile Users, Get More Customers‏

Simply by installing the mobile application into the smartphones, business owners get a new channel to promote their marketing campaigns and customers get a new channel to receive their best deals and offers. Enough with the printed ads that can never seem to reach as many customers as they cost. With mobile application, promotional offers are digitalized into every smartphone with the application and they can reach all the mobile users, which is simply everyone! Instead of hoping a fortunate encounter between your customers and your hard copy marketing campaign, you just simply post your offers in the application, then let the technology and the wireless connection do the rest. The application will show your offers on the feed page and now every mobile user with the application downloaded can see your offers. This provides an opportunity for the campaign to be seen by more people, and along come more customers. Also, the need to worry about putting away the old and expired printed promotional campaign will be gone. When the deals are expired, the mobile offers will simply show the expiration date and be removed from the system automatically. No mess, no fuss.

The application will diminish the cost of printing ad campaigns and the means of distribution. And since smartphones are an increasingly popular trend, the result of mobile promotional campaign is guaranteed to be successful. Similar to other popular applications, users are one highly significant factor in spreading the news about the application. Once the application is used by a group of mobile users (who are also your customers); this group of people will pass on the news about the offers and the application. The more application downloaded the more customers of the shop.

Hot Coupon and Loyalty Card App

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Hot-Coupon-and-Loyalty-Card-App

SHOPPEING is a fun and easy way to save money. It allows you to find your best nearby offers and get them right on your cell phone. Get access to the best deals from your favorite restaurants, shops, spas, and even shows and concerts! Users can redeem offers by simply showing their phone and scanning QR code at the cashier. For local business owners, SHOPPENING is an efficient and affordable way to expose your brands and stores to the world, get new customers to try out your products or services, and turn new customers into loyal ones.

The concept of mobile coupons and paperless loyalty cards on smartphones is an interesting strategy that obviously seems to respond to today’s rush hours and global warming awareness. Cutting out coupons from newspapers, which does seem to be dated for now, is time consuming, and using Internet coupons requires printing before you can make use. In contrast, SHOPPENING offers a hyper-local approach to mobile coupons and loyalty cards that are user-friendly and gives businesses useful analytics.

The app features a variety of coupons for local businesses in different categories such as food, entertainment, and beauty, and spa. The offers you find on SHOPPENING can be saved to your SHOPPENING account on your smartphone. All you need to do is show the offers to the retailers who will in turn accept the deals. It is a simple and interesting business idea that could easily be duplicated in any market – one that actually makes money.

Here’s how it works: SHOPPENING users sign up and enter their mobile coupons and loyalty cards. They then browse e-coupons from their favorite brands and merchants and click on them to redeem the offers. When customers buy items in stores, the redemptions are kept and tracked in both the customers’ accounts and the business owners’ accounts.

SHOPPENING works via web and mobile app, and it’s an approach that appears to be resonating with consumers – it works in real-life shopping experience. SHOPPENING also introduces additional redemption options. Shoppers can even choose to put their savings into My Wallet feature on the app for instant purchases!

SHOPPENING is now working to better understand consumer behavior and attempt to help retailers convert shoppers into loyal consumers. That’s what’s truly significant in this competitive mobile shopping age.

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Mobile Coupon and Loyalty Card Program for Smartphones

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SHOPPENING, a nearby mobile coupon locator app for iPhone, Android, BlackBerry, and Windows Phone, gives business owners the ability to create mobile coupons, allowing customers to obtain rewards with their paperless coupons. SHOPPENING also provides mobile loyalty programs set to reward loyal customers for constant purchase of products or services accessible via SHOPPENING mobile application and its partner network. In addition, SHOPPENING introduces SHOPPENING for Business, a mobile marketing and location-based platform currently offering membership card management service free of charge.

Mobile-Coupon-and-Loyalty-Card-Program-for-Smartphones

Users can search for nearby, participating retailers either by utilizing interest filters or using the device’s built-in GPS to find stores close to their current locations. Once an offer is selected, a mobile coupon QR code is generated and can be redeemed at the store counter.

SHOPPENING makes saving even easier. The “Home” tab lets the user keep track of their favorite brands, available offers, and newest deals. Customers may access the “Nearby” tab to see all the neighboring offers. The “Love and Share” tab allows users to share available offers on the go via Facebook, Twitter or email sharing functionality integrated in the app.

Businesses can now easily reach their target customers with significant cost saving via this location based shopping coupons and loyalty card programs. Shopping fans are now fully served with a complete list of nearby coupons and loyalty card program offered by local stores, restaurants, and services by simply accessing SHOPPENING app on their smartphones. The cashing-in process is also identical, so all the users need to do is locate the appropriate offer, and show it to the cashier. After that, scan the QR code from the store to redeem the offer. SHOPPENING also provides a convenient way for deal seekers to search for coupons immediately outside their vicinity. They can also save their favorite coupons in a matter of seconds by accessing shopping preferences. Results can be filtered either by distance or business name.

Businesses interested in participating in the mobile coupon and loyalty card program can use their website to create and disseminate digital discounts. SHOPPEING is now allowing businesses to make use of its service free of charge. Let SHOPPENING bring your favorite offers and deals right to your phone and help you start saving money on the go. Forget the hassle of cutting coupons and collecting piles of member cards in your wallet.

Get Started in Mobilizing Your Promotion Campaign

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Mobile campaign

Get-Started-in-Mobilizing-Your-Promotion-Campaign

Nowadays, as Smartphone is up-to-date, mobile applications are the most popular innovation that people use to enhance comfort such as taking photos, chatting with friends, sharing information, and buying things. There is a buy and sell application providing convenience for both customers and suppliers or service providers. It means that this application can help customers find promotions or information of the shops they want and help sellers promote their products or marketing campaigns.

The buy and sell application will help us, suppliers and service providers, to earn more profits by getting more customers and sales at stores. How does the application help us? First of all, we can introduce products online. All customers using Smartphone can download the application, browse the posted products, and share the information to their friends. That’s it! We have a new group of customers. The advertisements and promotions are also able to be posted on the application. Those customers who are interested in the products and campaigns will go to the stores to buy goods and use the online promotions. Therefore, we will get more customers and sales. This is a new choice which is interesting and should be in marketing plans!

Moreover, we are not just got more customers and sales. The application helps us monitor and analyze data of using online promotions for every shop and service. Before using each promotion, customers have to scan a barcode at the cashier of the store that they want to use the promotion. Because of the scanned barcode, the application is able to collect the time and place that the promotion is used. The data will be analyzed by the application and displayed the results with several graphs. The graphs will report the analyzed data about total sales, views, loves (Others have ‘Like’ button, but we have ‘Love’ one.), shares, locations, and others. So, from now on, we can check the sales results and develop the promotions to meet the needs of target groups.

Easy? Just getting started in mobilizing your promotion campaigns with ‘Shoppening’, your business will be trendier and easier to reach customers and analyze sales data.

Connect with Your Customers on Mobile

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Connect with Your Customers on Mobile 

Suppliers and service providers try promoting campaign to engage customers to their products and services. There are several ways to promote campaign such as handbills, coupons, member cards, and posters. Customers will be received little pieces of promotion coupons, tons of member and royalty cards, or parts of handbills. They have to put those in their purses or wallets which keep lots of cards and money already. Some have to purchase a card holder to keep cards separately from money. What about forget to bring it? Indeed, on those days you forget to bring your promotion cards, you have to pay the full price or be restricted to the promotion. Do not mention about the lost cards especially the loyalty one! Completely upset for collecting the stamps!

How to help customers carry all kinds of promotion with just a device? Instead of collecting printed matters, there is a modern trend of providing campaign called mobile campaign via mobile application. Suppliers and service providers just register in the mobile application website to introduce their products and promotion campaigns. All you have to do is just seeing customers download the application and come to your stores. You will have new groups of customers via the mobile application on Smartphone. Moreover, if they are appreciated your products, services, and promotions, they can press ‘Love’ button and share those to their friends. It is time to become the beloved shops and services for Smartphone users.

This mobile application provides various pages for sellers especially promotion page. You can offer promotions in terms of mobile coupons, and loyalty cards, and news for your beloved customers. Providing those kinds of promotion through the mobile campaign will enhance convenience for customers to carry your promotions every time and everywhere. Let them scan the barcode at the cashier and the data of using promotion will be collected in the mobile campaign system. For the news page, it can be the announcements that you want to notify customers such as having a new food item, end of season sales period, special products or happy hours, and shop events.

Not that complicated, right? Just like the printed matters, but those are now available on mobiles!