Nowadays, as Smartphone is up-to-date, mobile applications are the most popular innovation that people use to enhance comfort such as taking photos, chatting with friends, sharing information, and buying things. There is a buy and sell application providing convenience for both customers and suppliers or service providers. It means that this application can help customers find promotions or information of the shops they want and help sellers promote their products or marketing campaigns.
The buy and sell application will help us, suppliers and service providers, to earn more profits by getting more customers and sales at stores. How does the application help us? First of all, we can introduce products online. All customers using Smartphone can download the application, browse the posted products, and share the information to their friends. That’s it! We have a new group of customers. The advertisements and promotions are also able to be posted on the application. Those customers who are interested in the products and campaigns will go to the stores to buy goods and use the online promotions. Therefore, we will get more customers and sales. This is a new choice which is interesting and should be in marketing plans!
Moreover, we are not just got more customers and sales. The application helps us monitor and analyze data of using online promotions for every shop and service. Before using each promotion, customers have to scan a barcode at the cashier of the store that they want to use the promotion. Because of the scanned barcode, the application is able to collect the time and place that the promotion is used. The data will be analyzed by the application and displayed the results with several graphs. The graphs will report the analyzed data about total sales, views, loves (Others have ‘Like’ button, but we have ‘Love’ one.), shares, locations, and others. So, from now on, we can check the sales results and develop the promotions to meet the needs of target groups.