On the previous days, paper coupons and physical cards were used as the representatives of discounts and promotions. Tons of cards were collected in your wallet. Some people had to buy a card holder for reducing the capacity of their wallets. While they wanted to use a card, they had to search for the needed one from their card pile. Sometimes, they could find it, and sometimes they just could not. It was not that comfortable at all for people who loved to save money by using promotion cards because they would have to carry heaps of cards, which made it totally frustrating. And most upsettingly, they had to bring loads of cards with them even the cards would be used or not, just in case!

Not only customers, but also retailers and service providers found this a difficult means of distribution. Customers found the difficulty in terms of carrying and using card piles. But retailers and service providers found the difficulty in terms of the budget and time of printed matters. They had to set the amount of money to print out handbills, brochures, cards, and posters.  All paper-based intermediaries were designed and disseminated. Most of the handbills and all of the expired printed matters were dumped in the trash and eventually become waste. Moreover, the steps of distribution took time before really reaching customers. It meant that retailers and service providers wasted both time and money for creating printed materials.

Now smartphones will be the solution to this problem! Customers have no need to carry cards and search for the needed ones anymore. They just type the names of shops or services that they on the application called SHOPPENING. After that, they can show the mobile promotion at the cashier and scanning barcode to redeem the promotion. Now, retailers and service providers offer the convenience of using promotion and save costs for producing printed matters simultaneously.

When the convenience comes to users, sales increase. Customers feel more convenient to exploit mobile campaign as they can redeem the promotions with ease wherever and whenever they like. When they want to buy something, they can buy it with special offers from available mobile campaigns offered on SHOPPENING. Customers will now be happier to spend money on products and services, so more benefits fall in the hands of business owners, with reduced costs! Let this be the time for mobile campaign and make everything easier!

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