SoLoMo-Strategy-for-your-next-marketing-campaign_Shoppening
The Social, Local and Mobile or SoLoMo trends are the next cataracts for a cutting-edge innovation of digital businesses and are considered necessary for local businesses. SoLoMo is a perfect strategy it comes to targeting your ideal market and allowing ideal customers to find you. The combination offers a win-win situation for both parties as well as an initiative for digital engagement with consumer activities.
Given these newer strategies, companies are able to mobilize their virtual and physical platforms to better reach and retain social and mobile customers. Most companies are aware consumers being mobile forces them to be dynamic and user friendly as roughly 91% of all people are using mobile devices and 26.3% of them access the Internet through their gadgets. It is thus important to have a mobile site for on-the-go reading compatibility and utilization.
Additionally, Google reported that 95% of smartphone users have searched for local information, proving that location-based deals search through search engines is vital to digital couponing.
The same study found that 38% of the subjects use a mobile device to find store locations, 34% to compare prices, 28% to research deals and coupons, and 27% to find product reviews.
Mobile couponing, an obvious extension and result of digital distribution, has been popular despite its “mechanical” issues. With the rise of digital coupons, there was also a surge in consumers using their mobile devices to reference coupons visually on their smartphones. Unprepared for this development, the redemption process such as digital coupon scanning on mobile devices has proven difficult until recently.
Mobile coupon redemption has always struggled with ensuring a seamless experience at the point of sale. SHOPPENING released an app for iOS, Android, BlackBerry and Window Phone, which includes mobile coupon and loyalty card sections for customers using the mobile app. Shoppers could easily use and redeem promotions at the point of sale in the store via QR code. Businesses may use SHOPPENING’s membership card management service to track and monitor their campaign results and convert shoppers into loyal customers. SHOPPEING currently allows businesses to use its services for free!
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