Tag Archives: Mobile campaign strategy

Why Make Loyalty Cards and Coupons Mobile?

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Why Make Loyalty Cards and Coupons Mobile?

Of course, there are people who oppose the concept of change, and for mobile loyalty cards and mobile coupons, they go like “Why change?” or “What’s wrong with paper ones?” Some even criticize the process and say that making everything mobile makes life too easy and people forget to use their brains.

Surely the process really makes it all easier, and there’s nothing wrong with that! In the society today where everything is jumbled up and everyone is always in a rush to get things done as many as possible in a day, people need things to be simple and easy. Simplifying things means you can minimize your effort and time while maximizing your profits and satisfaction. Transferring coupons and cards into smartphones does not only help you hit your sales target more easily, it also serves as an effective tool to measure and indicate the success of your business.

With mobile coupons and loyalty cards, customers will need to present their smartphones at the cashier to redeem their offers and collect their stamps, and this is just the heart of the matter. The redemption process at the cashier, apart from being quick and easy by QR code scanning, will collect the information of the customers who redeem their offers and purchase products and services from your shops. This information will be kept in the database and delivered to your dashboard system for further business measurement in the future. The traditional coupons and loyalty cards are generally thrown away or destroyed after use to prevent reuse; hence there is no further follow-up. However, with mobile cards and coupons, the data can be later statistically processed and the result of the measurement may indicate the future direction of the business. For example, if the result shows that most of the customers are females, age 20-25, business owners can work on future campaigns to specifically serve this group of customers, or make another attempt to draw in other groups of customers who are formerly not interested in the previous campaign.

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Reach More Mobile Users, Get More Customers

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The traditional printed ad campaigns attract those who see them and some of them become your customers. Isn’t that a little costly? The mobile application offers you more and helps getting rid of such situation.

Reach More Mobile Users, Get More Customers‏

Simply by installing the mobile application into the smartphones, business owners get a new channel to promote their marketing campaigns and customers get a new channel to receive their best deals and offers. Enough with the printed ads that can never seem to reach as many customers as they cost. With mobile application, promotional offers are digitalized into every smartphone with the application and they can reach all the mobile users, which is simply everyone! Instead of hoping a fortunate encounter between your customers and your hard copy marketing campaign, you just simply post your offers in the application, then let the technology and the wireless connection do the rest. The application will show your offers on the feed page and now every mobile user with the application downloaded can see your offers. This provides an opportunity for the campaign to be seen by more people, and along come more customers. Also, the need to worry about putting away the old and expired printed promotional campaign will be gone. When the deals are expired, the mobile offers will simply show the expiration date and be removed from the system automatically. No mess, no fuss.

The application will diminish the cost of printing ad campaigns and the means of distribution. And since smartphones are an increasingly popular trend, the result of mobile promotional campaign is guaranteed to be successful. Similar to other popular applications, users are one highly significant factor in spreading the news about the application. Once the application is used by a group of mobile users (who are also your customers); this group of people will pass on the news about the offers and the application. The more application downloaded the more customers of the shop.