Of course, there are people who oppose the concept of change, and for mobile loyalty cards and mobile coupons, they go like “Why change?” or “What’s wrong with paper ones?” Some even criticize the process and say that making everything mobile makes life too easy and people forget to use their brains.
Surely the process really makes it all easier, and there’s nothing wrong with that! In the society today where everything is jumbled up and everyone is always in a rush to get things done as many as possible in a day, people need things to be simple and easy. Simplifying things means you can minimize your effort and time while maximizing your profits and satisfaction. Transferring coupons and cards into smartphones does not only help you hit your sales target more easily, it also serves as an effective tool to measure and indicate the success of your business.
With mobile coupons and loyalty cards, customers will need to present their smartphones at the cashier to redeem their offers and collect their stamps, and this is just the heart of the matter. The redemption process at the cashier, apart from being quick and easy by QR code scanning, will collect the information of the customers who redeem their offers and purchase products and services from your shops. This information will be kept in the database and delivered to your dashboard system for further business measurement in the future. The traditional coupons and loyalty cards are generally thrown away or destroyed after use to prevent reuse; hence there is no further follow-up. However, with mobile cards and coupons, the data can be later statistically processed and the result of the measurement may indicate the future direction of the business. For example, if the result shows that most of the customers are females, age 20-25, business owners can work on future campaigns to specifically serve this group of customers, or make another attempt to draw in other groups of customers who are formerly not interested in the previous campaign.
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