Tag Archives: mobile loyalty card

Why Make Loyalty Cards and Coupons Mobile?

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Why Make Loyalty Cards and Coupons Mobile?

Of course, there are people who oppose the concept of change, and for mobile loyalty cards and mobile coupons, they go like “Why change?” or “What’s wrong with paper ones?” Some even criticize the process and say that making everything mobile makes life too easy and people forget to use their brains.

Surely the process really makes it all easier, and there’s nothing wrong with that! In the society today where everything is jumbled up and everyone is always in a rush to get things done as many as possible in a day, people need things to be simple and easy. Simplifying things means you can minimize your effort and time while maximizing your profits and satisfaction. Transferring coupons and cards into smartphones does not only help you hit your sales target more easily, it also serves as an effective tool to measure and indicate the success of your business.

With mobile coupons and loyalty cards, customers will need to present their smartphones at the cashier to redeem their offers and collect their stamps, and this is just the heart of the matter. The redemption process at the cashier, apart from being quick and easy by QR code scanning, will collect the information of the customers who redeem their offers and purchase products and services from your shops. This information will be kept in the database and delivered to your dashboard system for further business measurement in the future. The traditional coupons and loyalty cards are generally thrown away or destroyed after use to prevent reuse; hence there is no further follow-up. However, with mobile cards and coupons, the data can be later statistically processed and the result of the measurement may indicate the future direction of the business. For example, if the result shows that most of the customers are females, age 20-25, business owners can work on future campaigns to specifically serve this group of customers, or make another attempt to draw in other groups of customers who are formerly not interested in the previous campaign.

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Market your mobile campaign with location-based marketing

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Market your mobile campaign with location-based marketing

Location-based networks provide consumers with a means to let their friends know where they are, where they’ve been and share related information. These networks offer businesses the channel to communicate with customers directly at the point of purchase.

If you’ve already established your presence on popular social networks such as Facebook or Twitter, you’re likely to consider SHOPPENING – the new tool that assists you with location-based media tactics such as promotions, discounts, and loyalty programs for those who often check in and buy your products and services at your store.

SHOPPENING, a nearby mobile coupon, offers, and deals locator app for iPhone, Android, BlackBerry, and Windows Phone, gives business owners the ability to create mobile coupon campaign and mobile loyalty programs via the SHOPPENING’s mobile applications and partner networks. SHOPPENING for Business is a mobile deal and location-based platform, providing membership card management services. SHOPPENING currently lets businesses use its services for free.

Make sure to encourage your customers to download SHOPPENING app when they check in at your shop. Provide a variety of offers such as a 20% discount or buy 10 get 1 free via SHOPPENING available for redemption in-store. In addition to these tactics, make sure to promote your mobile campaign on SHOPPENING via your website as well as Twitter and Facebook. It only takes a minute to post a URL or QR code to your social media channels.

SHOPPENING works by using the GPS functionality of shoppers’ smartphones to provide location-based coupon depending to their current whereabouts. Essentially, all you need to do is launch the application and find offers within a distance of up to 50 miles.

Since carrying coupons or member card is so passé and too much hassle, SHOPPENING invented a new tool that changes the way people use these items. The process is simple: just browse nearby offers, select the coupon of your interest, hit ‘use’ when you’re ready to redeem your coupon, and show it to the cashier. SHOPPENING is also a perfect vehicle for hyperlocal retailers who want to reach nearby patrons. Businesses can exploit SHOPPENING’s Campaign Management System in order to create, manage, and analyze their mobile coupons and loyalty campaigns in real-time. It’s a free system meaning participating businesses are allowed use it for free no matter how many redemptions are valid or how much their sales volume have increased.

We are looking forward to prove concept and see SHOPPENING roll out to our neighborhoods as soon as possible.