Tag Archives: Mobile

SoLoMo Strategy for your next marketing campaign

Posted on by
1

SoLoMo-Strategy-for-your-next-marketing-campaign_Shoppening

The Social, Local and Mobile or SoLoMo trends are the next cataracts for a cutting-edge innovation of digital businesses and are considered necessary for local businesses. SoLoMo is a perfect strategy it comes to targeting your ideal market and allowing ideal customers to find you. The combination offers a win-win situation for both parties as well as an initiative for digital engagement with consumer activities.

Given these newer strategies, companies are able to mobilize their virtual and physical platforms to better reach and retain social and mobile customers. Most companies are aware consumers being mobile forces them to be dynamic and user friendly as roughly 91% of all people are using mobile devices and 26.3% of them access the Internet through their gadgets. It is thus important to have a mobile site for on-the-go reading compatibility and utilization.

Additionally, Google reported that 95% of smartphone users have searched for local information, proving that location-based deals search through search engines is vital to digital couponing.

The same study found that 38% of the subjects use a mobile device to find store locations, 34% to compare prices, 28% to research deals and coupons, and 27% to find product reviews.

Mobile couponing, an obvious extension and result of digital distribution, has been popular despite its “mechanical” issues. With the rise of digital coupons, there was also a surge in consumers using their mobile devices to reference coupons visually on their smartphones. Unprepared for this development, the redemption process such as digital coupon scanning on mobile devices has proven difficult until recently.

Mobile coupon redemption has always struggled with ensuring a seamless experience at the point of sale. SHOPPENING released an app for iOS, Android, BlackBerry and Window Phone, which includes mobile coupon and loyalty card sections for customers using the mobile app. Shoppers could easily use and redeem promotions at the point of sale in the store via  QR code. Businesses may use SHOPPENING’s membership card management service to track and monitor their campaign results and convert shoppers into loyal customers. SHOPPEING currently allows businesses to use its services for free!

Incoming search terms:

  • solomo strategy
  • solomo strategy coupon

Let mobile phones change your marketing promotional campaign today

Posted on by
2
Of course, there’s nothing wrong with the traditional ways of promotional campaign; they are all effective and great. But you must not forget that the world is moving forward every minute, and with the technology, the rush, the want, and the need of today customers, sometimes we cannot afford to settle with just “great”. Transferring your marketing campaign to mobile phones can offer many pros, as it turns out, to both business owners and customers in many different ways.

First of all, make it flexible. Hard copy campaigns are printed and they stay that way until the promotion package expires. Customers get the information and if they find it unattractive, bam, they’re gone. But by advertising your campaigns on mobile application, you get the chance to edit, modify, and readjust your campaign the way you want to attract more customers to your shop. Extend the expiration, double the gift voucher, whatever bits and pieces you can change to boost the sale. This way and this time, customers who may have lost their interest can be drawn back if you just get it right.

Secondly, make it real-time. What would you do if your genius campaign turns out not so genius? How would you fix it when your nationwide printed ad campaigns become a flop and it’s just too late to save it? Here on mobile application, things are not as bad as it seems. With the real-time technology that allows you to update your next genius offers at will, you can evaluate the direction of the sales and create a campaign that fits perfectly to the situation easily. Launch an instant campaign of air-conditioner when the summer heat is unbearable, and get your sales over the roof! It’s easy, and customers are satisfied with the outcome that they get what they want, when they want, and exactly how they want.

Next, make it location-based. With “Location Service” function available in almost every model of smartphones, your customers can browse in the application to find their nearest attractive deals. This function helps your customers decide and buy more easily due to the reason like “Why not? We’re already here!”

Last of all, make it assessable. With the dashboard system where all the data is collected in the database, your sales and customers can be assessed and evaluated. That statistical result can be proved useful for your future adjustment or creation of your promotional campaign.

Hot Coupon and Loyalty Card App

Posted on by
Reply

Hot-Coupon-and-Loyalty-Card-App

SHOPPEING is a fun and easy way to save money. It allows you to find your best nearby offers and get them right on your cell phone. Get access to the best deals from your favorite restaurants, shops, spas, and even shows and concerts! Users can redeem offers by simply showing their phone and scanning QR code at the cashier. For local business owners, SHOPPENING is an efficient and affordable way to expose your brands and stores to the world, get new customers to try out your products or services, and turn new customers into loyal ones.

The concept of mobile coupons and paperless loyalty cards on smartphones is an interesting strategy that obviously seems to respond to today’s rush hours and global warming awareness. Cutting out coupons from newspapers, which does seem to be dated for now, is time consuming, and using Internet coupons requires printing before you can make use. In contrast, SHOPPENING offers a hyper-local approach to mobile coupons and loyalty cards that are user-friendly and gives businesses useful analytics.

The app features a variety of coupons for local businesses in different categories such as food, entertainment, and beauty, and spa. The offers you find on SHOPPENING can be saved to your SHOPPENING account on your smartphone. All you need to do is show the offers to the retailers who will in turn accept the deals. It is a simple and interesting business idea that could easily be duplicated in any market – one that actually makes money.

Here’s how it works: SHOPPENING users sign up and enter their mobile coupons and loyalty cards. They then browse e-coupons from their favorite brands and merchants and click on them to redeem the offers. When customers buy items in stores, the redemptions are kept and tracked in both the customers’ accounts and the business owners’ accounts.

SHOPPENING works via web and mobile app, and it’s an approach that appears to be resonating with consumers – it works in real-life shopping experience. SHOPPENING also introduces additional redemption options. Shoppers can even choose to put their savings into My Wallet feature on the app for instant purchases!

SHOPPENING is now working to better understand consumer behavior and attempt to help retailers convert shoppers into loyal consumers. That’s what’s truly significant in this competitive mobile shopping age.

Incoming search terms:

  • loyalty promotion apps

Connect with Your Customers on Mobile

Posted on by
2
Connect-with-Your-Customers-on-Mobile
Connect with Your Customers on Mobile 

Suppliers and service providers try promoting campaign to engage customers to their products and services. There are several ways to promote campaign such as handbills, coupons, member cards, and posters. Customers will be received little pieces of promotion coupons, tons of member and royalty cards, or parts of handbills. They have to put those in their purses or wallets which keep lots of cards and money already. Some have to purchase a card holder to keep cards separately from money. What about forget to bring it? Indeed, on those days you forget to bring your promotion cards, you have to pay the full price or be restricted to the promotion. Do not mention about the lost cards especially the loyalty one! Completely upset for collecting the stamps!

How to help customers carry all kinds of promotion with just a device? Instead of collecting printed matters, there is a modern trend of providing campaign called mobile campaign via mobile application. Suppliers and service providers just register in the mobile application website to introduce their products and promotion campaigns. All you have to do is just seeing customers download the application and come to your stores. You will have new groups of customers via the mobile application on Smartphone. Moreover, if they are appreciated your products, services, and promotions, they can press ‘Love’ button and share those to their friends. It is time to become the beloved shops and services for Smartphone users.

This mobile application provides various pages for sellers especially promotion page. You can offer promotions in terms of mobile coupons, and loyalty cards, and news for your beloved customers. Providing those kinds of promotion through the mobile campaign will enhance convenience for customers to carry your promotions every time and everywhere. Let them scan the barcode at the cashier and the data of using promotion will be collected in the mobile campaign system. For the news page, it can be the announcements that you want to notify customers such as having a new food item, end of season sales period, special products or happy hours, and shop events.

Not that complicated, right? Just like the printed matters, but those are now available on mobiles!