Tag Archives: Promotion

Market your mobile campaign with location-based marketing

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Market your mobile campaign with location-based marketing

Location-based networks provide consumers with a means to let their friends know where they are, where they’ve been and share related information. These networks offer businesses the channel to communicate with customers directly at the point of purchase.

If you’ve already established your presence on popular social networks such as Facebook or Twitter, you’re likely to consider SHOPPENING – the new tool that assists you with location-based media tactics such as promotions, discounts, and loyalty programs for those who often check in and buy your products and services at your store.

SHOPPENING, a nearby mobile coupon, offers, and deals locator app for iPhone, Android, BlackBerry, and Windows Phone, gives business owners the ability to create mobile coupon campaign and mobile loyalty programs via the SHOPPENING’s mobile applications and partner networks. SHOPPENING for Business is a mobile deal and location-based platform, providing membership card management services. SHOPPENING currently lets businesses use its services for free.

Make sure to encourage your customers to download SHOPPENING app when they check in at your shop. Provide a variety of offers such as a 20% discount or buy 10 get 1 free via SHOPPENING available for redemption in-store. In addition to these tactics, make sure to promote your mobile campaign on SHOPPENING via your website as well as Twitter and Facebook. It only takes a minute to post a URL or QR code to your social media channels.

SHOPPENING works by using the GPS functionality of shoppers’ smartphones to provide location-based coupon depending to their current whereabouts. Essentially, all you need to do is launch the application and find offers within a distance of up to 50 miles.

Since carrying coupons or member card is so passé and too much hassle, SHOPPENING invented a new tool that changes the way people use these items. The process is simple: just browse nearby offers, select the coupon of your interest, hit ‘use’ when you’re ready to redeem your coupon, and show it to the cashier. SHOPPENING is also a perfect vehicle for hyperlocal retailers who want to reach nearby patrons. Businesses can exploit SHOPPENING’s Campaign Management System in order to create, manage, and analyze their mobile coupons and loyalty campaigns in real-time. It’s a free system meaning participating businesses are allowed use it for free no matter how many redemptions are valid or how much their sales volume have increased.

We are looking forward to prove concept and see SHOPPENING roll out to our neighborhoods as soon as possible.

SoLoMo Strategy for your next marketing campaign

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The Social, Local and Mobile or SoLoMo trends are the next cataracts for a cutting-edge innovation of digital businesses and are considered necessary for local businesses. SoLoMo is a perfect strategy it comes to targeting your ideal market and allowing ideal customers to find you. The combination offers a win-win situation for both parties as well as an initiative for digital engagement with consumer activities.

Given these newer strategies, companies are able to mobilize their virtual and physical platforms to better reach and retain social and mobile customers. Most companies are aware consumers being mobile forces them to be dynamic and user friendly as roughly 91% of all people are using mobile devices and 26.3% of them access the Internet through their gadgets. It is thus important to have a mobile site for on-the-go reading compatibility and utilization.

Additionally, Google reported that 95% of smartphone users have searched for local information, proving that location-based deals search through search engines is vital to digital couponing.

The same study found that 38% of the subjects use a mobile device to find store locations, 34% to compare prices, 28% to research deals and coupons, and 27% to find product reviews.

Mobile couponing, an obvious extension and result of digital distribution, has been popular despite its “mechanical” issues. With the rise of digital coupons, there was also a surge in consumers using their mobile devices to reference coupons visually on their smartphones. Unprepared for this development, the redemption process such as digital coupon scanning on mobile devices has proven difficult until recently.

Mobile coupon redemption has always struggled with ensuring a seamless experience at the point of sale. SHOPPENING released an app for iOS, Android, BlackBerry and Window Phone, which includes mobile coupon and loyalty card sections for customers using the mobile app. Shoppers could easily use and redeem promotions at the point of sale in the store via  QR code. Businesses may use SHOPPENING’s membership card management service to track and monitor their campaign results and convert shoppers into loyal customers. SHOPPEING currently allows businesses to use its services for free!

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Let mobile phones change your marketing promotional campaign today

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Of course, there’s nothing wrong with the traditional ways of promotional campaign; they are all effective and great. But you must not forget that the world is moving forward every minute, and with the technology, the rush, the want, and the need of today customers, sometimes we cannot afford to settle with just “great”. Transferring your marketing campaign to mobile phones can offer many pros, as it turns out, to both business owners and customers in many different ways.

First of all, make it flexible. Hard copy campaigns are printed and they stay that way until the promotion package expires. Customers get the information and if they find it unattractive, bam, they’re gone. But by advertising your campaigns on mobile application, you get the chance to edit, modify, and readjust your campaign the way you want to attract more customers to your shop. Extend the expiration, double the gift voucher, whatever bits and pieces you can change to boost the sale. This way and this time, customers who may have lost their interest can be drawn back if you just get it right.

Secondly, make it real-time. What would you do if your genius campaign turns out not so genius? How would you fix it when your nationwide printed ad campaigns become a flop and it’s just too late to save it? Here on mobile application, things are not as bad as it seems. With the real-time technology that allows you to update your next genius offers at will, you can evaluate the direction of the sales and create a campaign that fits perfectly to the situation easily. Launch an instant campaign of air-conditioner when the summer heat is unbearable, and get your sales over the roof! It’s easy, and customers are satisfied with the outcome that they get what they want, when they want, and exactly how they want.

Next, make it location-based. With “Location Service” function available in almost every model of smartphones, your customers can browse in the application to find their nearest attractive deals. This function helps your customers decide and buy more easily due to the reason like “Why not? We’re already here!”

Last of all, make it assessable. With the dashboard system where all the data is collected in the database, your sales and customers can be assessed and evaluated. That statistical result can be proved useful for your future adjustment or creation of your promotional campaign.

Reach More Mobile Users, Get More Customers

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The traditional printed ad campaigns attract those who see them and some of them become your customers. Isn’t that a little costly? The mobile application offers you more and helps getting rid of such situation.

Reach More Mobile Users, Get More Customers‏

Simply by installing the mobile application into the smartphones, business owners get a new channel to promote their marketing campaigns and customers get a new channel to receive their best deals and offers. Enough with the printed ads that can never seem to reach as many customers as they cost. With mobile application, promotional offers are digitalized into every smartphone with the application and they can reach all the mobile users, which is simply everyone! Instead of hoping a fortunate encounter between your customers and your hard copy marketing campaign, you just simply post your offers in the application, then let the technology and the wireless connection do the rest. The application will show your offers on the feed page and now every mobile user with the application downloaded can see your offers. This provides an opportunity for the campaign to be seen by more people, and along come more customers. Also, the need to worry about putting away the old and expired printed promotional campaign will be gone. When the deals are expired, the mobile offers will simply show the expiration date and be removed from the system automatically. No mess, no fuss.

The application will diminish the cost of printing ad campaigns and the means of distribution. And since smartphones are an increasingly popular trend, the result of mobile promotional campaign is guaranteed to be successful. Similar to other popular applications, users are one highly significant factor in spreading the news about the application. Once the application is used by a group of mobile users (who are also your customers); this group of people will pass on the news about the offers and the application. The more application downloaded the more customers of the shop.

Mobile Coupon and Loyalty Card Program for Smartphones

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SHOPPENING, a nearby mobile coupon locator app for iPhone, Android, BlackBerry, and Windows Phone, gives business owners the ability to create mobile coupons, allowing customers to obtain rewards with their paperless coupons. SHOPPENING also provides mobile loyalty programs set to reward loyal customers for constant purchase of products or services accessible via SHOPPENING mobile application and its partner network. In addition, SHOPPENING introduces SHOPPENING for Business, a mobile marketing and location-based platform currently offering membership card management service free of charge.

Mobile-Coupon-and-Loyalty-Card-Program-for-Smartphones

Users can search for nearby, participating retailers either by utilizing interest filters or using the device’s built-in GPS to find stores close to their current locations. Once an offer is selected, a mobile coupon QR code is generated and can be redeemed at the store counter.

SHOPPENING makes saving even easier. The “Home” tab lets the user keep track of their favorite brands, available offers, and newest deals. Customers may access the “Nearby” tab to see all the neighboring offers. The “Love and Share” tab allows users to share available offers on the go via Facebook, Twitter or email sharing functionality integrated in the app.

Businesses can now easily reach their target customers with significant cost saving via this location based shopping coupons and loyalty card programs. Shopping fans are now fully served with a complete list of nearby coupons and loyalty card program offered by local stores, restaurants, and services by simply accessing SHOPPENING app on their smartphones. The cashing-in process is also identical, so all the users need to do is locate the appropriate offer, and show it to the cashier. After that, scan the QR code from the store to redeem the offer. SHOPPENING also provides a convenient way for deal seekers to search for coupons immediately outside their vicinity. They can also save their favorite coupons in a matter of seconds by accessing shopping preferences. Results can be filtered either by distance or business name.

Businesses interested in participating in the mobile coupon and loyalty card program can use their website to create and disseminate digital discounts. SHOPPEING is now allowing businesses to make use of its service free of charge. Let SHOPPENING bring your favorite offers and deals right to your phone and help you start saving money on the go. Forget the hassle of cutting coupons and collecting piles of member cards in your wallet.

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Get Started in Mobilizing Your Promotion Campaign

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Nowadays, as Smartphone is up-to-date, mobile applications are the most popular innovation that people use to enhance comfort such as taking photos, chatting with friends, sharing information, and buying things. There is a buy and sell application providing convenience for both customers and suppliers or service providers. It means that this application can help customers find promotions or information of the shops they want and help sellers promote their products or marketing campaigns.

The buy and sell application will help us, suppliers and service providers, to earn more profits by getting more customers and sales at stores. How does the application help us? First of all, we can introduce products online. All customers using Smartphone can download the application, browse the posted products, and share the information to their friends. That’s it! We have a new group of customers. The advertisements and promotions are also able to be posted on the application. Those customers who are interested in the products and campaigns will go to the stores to buy goods and use the online promotions. Therefore, we will get more customers and sales. This is a new choice which is interesting and should be in marketing plans!

Moreover, we are not just got more customers and sales. The application helps us monitor and analyze data of using online promotions for every shop and service. Before using each promotion, customers have to scan a barcode at the cashier of the store that they want to use the promotion. Because of the scanned barcode, the application is able to collect the time and place that the promotion is used. The data will be analyzed by the application and displayed the results with several graphs. The graphs will report the analyzed data about total sales, views, loves (Others have ‘Like’ button, but we have ‘Love’ one.), shares, locations, and others. So, from now on, we can check the sales results and develop the promotions to meet the needs of target groups.

Easy? Just getting started in mobilizing your promotion campaigns with ‘Shoppening’, your business will be trendier and easier to reach customers and analyze sales data.